Summary There are many great options to choose from when you are ready to distribute your survey. If you would like to make your survey available to a large undefined sample or collect data through a “snowball” method, you can distribute your survey by posting the anonymous survey link on the Internet. The other popular distribution method is to send the survey to a pre- defined panel through the Qualtrics Mailer. You can carry this out by going to Email Survey and setting up the distribution. The following chapter, Chapter 8, will tell you everything you need to know about building a panel to use with the Qualtrics mailer. Qualtrics also provides a group of tools that make it easy for you to post your link on webpages and social media sites. Our Social Media, In-page Pop-up, Website Feedback, and Survey Director tools will help you get your survey noticed and aid you in collecting all the data you need to carry out your research. After you collect your data, you will want to view and analyze your data through the View Results tab. Information on the View Results tab, including how to view reports and download data, can be found in Chapter 9, View and Analyze Data. Chapter 8 Panels Building and maintaining a panel is all the rage. Check out the latest features that Qualtrics has for companies that create in-house panels. 142 | Chapter 7: Distribute Survey Qualtrics: The Complete Research Suite | 143
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