AFTER READING THIS CHAPTER, YOU WILL KNOW HOW TO: You can collapse a block by clicking on the down arrow to the left of the Default Question Block label. The view will col- lapse, showing only the block name and number of questions in the block. Click the blue heading bar. The block view will In this chapter you will learn how to: expand to show all questions. This contract-expand feature is useful when managing large surveys. You can open any block you are working on and close all others. You can also rename the block by clicking on the block name and typing in a • Use blocks to organize your survey. new name. • Use the Survey Flow for advanced logic. • Randomize Questions within a block and blocks within a survey. More advanced surveys are better served with several blocks of questions. You can create a block for each different ques- • Use all the Survey Flow elements. tion type or category of questions. It is easier to organize and stay on top of your survey when the questions are broken up into smaller bite-sized chunks. More importantly, blocks allow you the flexibility to apply logic options and control each block separately when using Survey Flow and Block Options. When building your Qualtrics survey, there are many advanced options available that give additional control over your survey questions, your survey logic, and the flow of the questions presented to the respondent. These options won’t be To help understand the power of using blocks, imagine that you create a new product concept test survey with 6 blocks: needed by everyone all of the time, but the blocks and flow are very useful and powerful tools. • BLOCK 1: The introduction and screener block that welcomes respondents and identifies those who are qualified to be respondents. This chapter first provides a discussion on the use of blocks and the available options. Following the introduction to • BLOCKS 2 – 4: The three treatment blocks, one for each product version that will be viewed and evaluated. blocks, we then focus on Survey Flow and the tool to make optimal use of the blocks. • BLOCK 5: A demographic questions block. • BLOCK 6: A recruiting block for those interested in providing further feedback about your products - it requests When editing your survey, there are advanced options available for additional control over your survey. These options won’t the respondent’s email address, and then thanks them for their participation. be needed by everyone all the time, but they are very useful and powerful tools. You can find these advanced features in the Advanced Options drop-down located to the far right side of the Edit Survey tab. Given this block layout, you can easily conceive how you would like to reorder your blocks or add logic to them. Set up in this way, you can decide to only show one of the three treatment blocks to the respondent, randomly display all of them, or set up logic so that they are displayed conditionally. A block can contain a series of questions, or just a single question. The choice is yours. Creating question blocks will add great power to your ability to do experiments, or just organize the questions within your survey. The Block Options drop-down menu is located at the top-right corner of the block, and the Survey Flow icon appears in the navigation bar at the top of the edit survey tab. Blocks and Block Options ADD AND DELETE A BLOCK You can Add a block as an option in the Advanced Options menu (right side of the Edit Survey Bar), or just click on the When you first create a survey, there is a single default question block inserted for you. This is where you can start insert- Add Block button located at the bottom right corner of each question block. Clicking on either will add an additional block ing your questions. As your survey gets larger and more complicated, you will want to add more blocks to your survey to at the end of the survey. No need to worry about getting a new block into the survey flow; new blocks are automatically organize your questions and make it easy to set up which respondents see which questions in your survey. This section added. will go over all you want to know about blocks and probably more. Try clicking on Add Block and then add a question to that block using the green “+” button to create a new question. QUESTION BLOCKS When finished, delete the block by selecting Delete in the Block Options menu. Question blocks (called Blocks for short), are containers for a group of questions that you create in the Edit Survey tab. For simple surveys, you will probably need only the Default Question Block. If you look just above the first question of your survey, you will see the label Default Question Block. 74 | Chapter 5: Block Options and Survey Flow Chapter 5: Block Options and Survey Flow | 75