Introduction QUALTRICS SURVEY RESEARCH SUITE Welcome to the official Qualtrics Survey Research Suite guidebook! The goal at Qualtrics is to make your life easier. We have provided you with a robust survey tool that simplifies your research ventures. As a cherry on top, we would like to impart to you the wisdom of our Q University experts. We know you’re busy; you have important data to collect! You don’t have months to spend on learning a new software tool. We’ve got you covered. Our objective is to provide you a quick reference you can easily search to find answers to your pressing Qualtrics questions. Of course, if you desire to become a real Qualtrics expert, this book will provide you with all the in-depth information you need to achieve mastery. You will find all the information you need to get started in the Research Suite, laid out in step-by-step detail. As you become more familiar with the tool, you can use this guide to accomplish your more advanced research objectives. WHY YOU SHOULD BE EXCITED! This book will help you on your journey to becoming a Qualtrics expert. Your friends and colleagues will be in awe at your survey building skills. You will find the information you need to get started with the tool as well as step-by-step instruc- tions on how to use our more advanced features. WHAT’S A TRIAL ACCOUNT AND HOW DO I GET ONE? If you don’t already have access to the Qualtrics Survey Research Suite, you can start one now; it’s easy! A trial account can be acquired by going to www.Qualtrics.com and clicking the Free Account button. This will guide you through a short process of setting up an account. Table i-1 Nuts and Bolts Icing on the Cake Access to 40 question types Access to the latest survey design interface of the © Copyright 2011, Qualtrics Labs, Inc. Qualtrics Survey Research Suite Introduction | 3