20 Emphasize the business impact of insights WAYS TO TURN INSIGHT INTO ACTION 1 Did you discover changing market conditions are impacting customers’ willingness to pay? Share that insight with product development, R&D, marketing, and finance – and run price optimization studies regularly. 2 Uncover an alarming trend about customer service? Alert frontline teams of the issue so they can take action to drive retention. 3 Receive feedback that remote employees are unhappy? Share these experiences with HR and managers so they can rapidly address unmet needs.