21 Emphasize the business impact of insights Qualtrics gives you the power to move beyond insights to a complete system of action. By routing prescriptive insights to the people who are in the right position to effect change, your organization will be able to: + Eff ectively communicate with your audiences and ensure that communication is understood. + R educe the impacts of change or disruption on your culture, employee productivity, and their safety. + P redict potential issues before they occur. + Inno vate and create new offerings that meet consumers’ evolving needs. + A djust your products, services, and messaging and how you deliver them. + E nsure your brand lives up to its promises. Empowering your organization with this system of action is the greatest value you can provide. Do this well, and you will demonstrate higher ROI. Your research will have a direct impact on business outcomes and the bottom line.