7 ROI overview THE ROI BALANCING ACT Researchers today must pivot to meet changing organizational priorities and goals. The need for keen insights, delivered quickly, with fewer resources has become more urgent than ever. ROI isn’t just about maximizing returns; it also takes into account how you’ve streamlined your investments. In other words, you must look beyond money. Sometimes the earliest “returns” to emerge appear in non-monetary form. Things like brand reputation, productivity, and employee wellbeing may be harder to quantify, but they’re equally important to your organization’s long- term success and sustainability. long-term success brand reputation productivity employee wellbeing