Meet the experts Peter Fader Topher Mitchell Co-founder and Director, Theta Manager, Center of Value, Professor of Marketing, The Wharton Qualtrics School, University of Pennsylvania Daniel McCarthy Madeline Lee Co-founder and Director, Theta Analyst, Center of Value, Assistant Professor of Marketing at Emory Qualtrics University’s Goizueta Business School We partnered with our friends at Theta for this ebook.