Understanding the This means customer-level data. It also means measuring and tracking these behaviors relationship between and their drivers over time (as opposed to ad hoc, point-in-time analyses). And it means customer sentiment building stronger partnerships with your Finance colleagues. These types of efforts will and behavior is a yield immediate benefits such as the improved ability to: strategic advantage. It + Generate budget and support for your initiatives. Understanding the implications will help you generate on customer acquisition, retention, development, and cost to serve – and how they support, increase come together into overall profit lift – will provide you a clearer view of the return on cross-functional your investments. It will allow you to diagnose performance, building credibility alignment, and make within your organization. decisions that drive + Increase alignment between Finance, Marketing, and CX functions. profitable growth.” Sharing language and metrics across Marketing, CX, and Finance will foster better Topher Mitchell alignment. These groups often have shared objectives and complementary capabilities. Qualtrics It will also allow your organization to make apples-to-apples comparisons across unrelated types of initiatives.