CX and Marketing Digital Marketing: Pressure to provide human-like authentic experiences, fueled teams that don’t have by empathy, in an increasingly digital world. Challenge to create human connections a robust approach to at the right moment. measure the impact of investments will Let us be clear - what financial markets (and thus senior leadership) struggle to get the are rewarding has changed. resources they need. With different incentives and orders come different tactics. CFO’s and other decision This requires a data- makers will adjust their strategies based on what owners and investors value. This shift backed and customer- in strategy makes its way down the ranks in the form of harder-to-access budget for all centric approach.” investments – new, old, recurring, one-time… you name it. Peter Fader Theta