4 In times of significant disruption or change, collecting insights becomes more important than ever. Fluctuations in sentiments and behaviors are happening just as quickly as the shifts in the available information and associated responses to the virus. And these adjustments are likely to continue through the next 12 to 18 months. When you have access to real-time insights, not only can you understand the changes in consumers’ and employees’ perceptions, needs, and behaviors, but you can also take appropriate steps to adapt. You can empower business leaders to make critical decisions based on data, not instinct. Introduction Empower business leaders Real-time insights