14 Make research processes more efficient AI can help you uncover deep insights, without requiring days or weeks of time to analyze raw data. For example, unlike traditional tools like SPSS that must be used by experts, the Qualtrics iQ™ platform eliminates tedious manual analysis, making it effortless for anyone to uncover valuable intelligence. For common research use cases, consider using automated solutions, like Qualtrics XM Solutions, that provide pre-built templates and reports in fully automated workflows to save you time and ensure you get things right the first time. Other areas that AI can help save time and money include: + A utomatically cleaning data and performing quality checks to reduce errors, avoid false starts, and eliminate vendor delays + C onducting sophisticated analytics, even if you don’t have a degree in statistics + T racking trends, topics, and sentiments in live phone conversations and open-text responses + R educing costly research errors resulting from surveys with poor designs, broken question logic, legal compliance issues, or even potential bias in question wording